Insurance Agency PR Ideas
Creating Customer Loyalty, Retention and Marketing Plans That Work
Creative public relations, customer retention and marketing ideas ensure the success of your insurance agency's marketing campaign. Amp up customer loyalty marketing now.
Make your image shine when you use creative public relations ideas for your insurance agency.
Some of the best ideas for public relations for your insurance agency don't cost you anything except time. Partnering with not for profit organizations and community groups to obtain free public relations for your insurance agency is an idea that really works. Or, start your own community involvement program. Find a cause that touches your heart or that you feel personally tied to because of a family member or friend, and become its champion! Your insurance agency provides a much-need community service, and you have unlimited public relations opportunities. You’ll also gain the trust, interest and involvement of potential customers when you use these PR ideas for your insurance agency. And, you find customers that are more likely to be engaged in the insurance agency.
Another PR idea for your agency is to become the insurance expert for regional newspapers and magazines and insurance publications. Editors will call you when they need a quote or have insurance questions, and it keeps your insurance agency in the public eye. Releases of information before, during and after a natural disaster also keep your name in the press.
Use professional public relations to find new customers for your insurance agency.
You might consider budgeting for professional public relations efforts for your insurance agency’s marketing plan. Instead of just doing a press release here and there, on an ad-hoc basis, consider hiring a professional PR professional to help your agency project the right image- online and off. Freelance PR strategists and firms can help protect your reputation, find new customers for your insurance agency and help brand your image with your current customers with a targeted marketing plan.
Customer retention ideas focus on building long-term relationships with insurance agency customers.
Ideas for improving customer retention are the cornerstone of your insurance agency. Agencies use everything from free pens to calendars to holiday greeting cards to help cement relationships with customers. Free gifts are great, but don’t forget to stay on track with your loyalty marketing plan’s goal: building long-term relationships with customers.
You have unlimited opportunities to up-sell and cross-sell your insurance agency’s customers on additional insurance products and related services. Work with a public relations professional to develop a targeted marketing campaign. Your insurance agency’s marketing campaign should include some combination of e-mails, collateral materials and website content for customers that highlight changes in products and services and that reward their loyalty.
Insurance Agency Customer Retention Tip: It’s cheaper to keep a current customer than it is to go out and find a new customer. And, long-term customers typically purchase additional products and services over time, greatly increasing their lifetime customer value. Monitor results of customer retention and loyalty marketing campaigns to find what works best for your insurance agency.
Get more tips for your insurance agency's marketing plan including identifying goals and objectives, getting free help for your plan, creating a PR calendar and tracking campaign results.
Talk back with a writer: tell Lisa Nichols about your insurance agency's best PR ideas.
