Insurance Agents Marketing Plan
Get Free Help for Agency Business Marketing and Advertising
Jul 27, 2007
Some of the best advertising for an insurance agency doesn’t cost anything to implement. Get the most out of a small business marketing plan with assistance from employees and business partners. Utilizing a combined communications plan can help put an insurance agency on the map.
Small Business Marketing Plan Tips
Get insurance agency employees on board with a small business marketing plan, so they can effectively sell products and services. In addition to sharing the insurance agency’s marketing plan with employees, initiate an advertising campaign that’s aimed at them. For example, make sure employees understand how website services ease their workload and reduce their incoming calls.
Small Business Internal Marketing and PR Plan
Start a dedicated internal small business marketing and PR plan that parallels external marketing efforts:
- Use staff meetings, email, newsletters and the general agency intranet to introduce small business marketing and PR campaigns, provide samples of marketing materials and to share campaign results with employees.
- Make sure every independent agent working the phones knows about insurance lead generation tactics and response codes. They also need to know where to store information about insurance leads and what they mean to the business marketing plan.
- Hanging posters reminds insurance agents of the marketing plan and helps to improve enthusiasm for promotions.
- Keep advertising, PR and marketing promotions at the forefront and reward and recognize insurance agents and employees who come up with creative ideas for finding new marketing prospects and generating new insurance leads.
Small Business Partners Marketing Plan
Make sure business partners understand the benefits of partnering with the agency. Work closely with business partners to market an independent or general agency. Business partners need to be clear on why they partner with you and the importance of insurance lead generation. Agents provide businesses with excellent products and services for their employees. Agents may even be helping companies with their own employee or customer retention goals by providing a comprehensive benefits package. And, working with the agency to market and advertise services is hassle-free for business partners.
Small Business Partner Marketing Tips
Work with small business partners to promote and advertise an insurance agency. Independent agents should focus on sticking to their small business marketing plan, updating it as needed to include promotions aimed at business partners, their employees and customers (as applicable). General agencies should also focus on marketing and PR when working with their business partners.
Ask business partners to utilize advertising and marketing materials aimed at generating insurance leads. Highlight new products and the quality of agency customer service. Create targeted agency marketing materials that speak directly to insurance leads. But above all, make sure business partners understand the merits of working with an insurance agency. They’ll talk up the insurance benefits to employees and customers, and that’s the best advertising, marketing and PR available- and it doesn’t cost a penny.
Small Business Marketing Business Partner Tip: Get the best marketing results from business partners by using a communications combo. Use email announcements, website, intranet and blog posts, company-wide voicemails, their company newsletter and memos to get the word out about a new marketing and PR campaign. Don’t be shy about asking how they communicate and then jumping on their company communications wagon!
Get more tips for an insurance agency marketing plan including identifying plans and objectives, designing customer loyalty strategies and creating a PR calendar.
