Insurance Agents Marketing Plan
Get Free Help for Your Agency's Business Marketing and Advertising
Get help with your insurance agents' business marketing plan from some unexpected sources. Find top-notch insurance agency advertising that doesn't cost you a dime!
Some of the best advertising for your insurance agency doesn’t cost you anything to implement. Get the most out of your insurance agency business marketing plan with assistance from your employees and business partners.
Get insurance agency employees on board with your business marketing plan, so they can effectively sell your products and services.
In addition to sharing your insurance agency’s marketing plan with employees, initiate an advertising campaign that’s aimed at them. For example, make sure employees understand how website services ease their workload and reduce their incoming calls.
Start a dedicated internal marketing and PR plan that parallels external marketing efforts for your insurance agency:
- Use staff meetings, e-mail, newsletters and your general agency intranet to introduce marketing and PR campaigns, provide samples of marketing materials and to share campaign results with employees.
- Make sure every independent agent on the phones knows about campaign response codes, where to store them and what they mean to the business marketing plan.
- Hanging posters reminds insurance agents of the marketing plan and helps to improve enthusiasm for promotions, too.
Keep advertising, PR and marketing promotions at the forefront and reward insurance agents and employees who come up with creative ideas to find new marketing prospects.
Make sure business partners understand the benefits of partnering with your insurance agency.
Work closely with your business partners to market your independent or general agency. You need business partners to be clear on why they partner with you. You’re providing them with excellent products and services. You may even be helping them with their own employee or customer retention goals. And, working with your agency to market and advertise your services is hassle-free to business partners.
Work with your business partners to promote and advertise your insurance agency. Independent agents should focus on sticking to their business marketing plan, updating it as needed to include promotions aimed at business partners, their employees and customers (as applicable). General agencies should also focus on marketing and PR when working with their business partners.
Ask your business partners if you can provide them with advertising and marketing materials aimed at prospects. Highlight new products and the quality of your customer service. Target your agency’s marketing materials to address prospects’ insurance needs. But above all, make sure business partners understand the merits of working with your insurance agency. They’ll talk you up to employees and customers and that’s the best advertising, marketing and PR you can get- and it doesn’t cost you a penny.
Insurance Marketing Business Partner Tip: Get the best marketing results from your business partners by using a communications combo. Use email announcements, website, intranet and blog posts, company-wide voicemails, their company newsletter and memos to get the word out about your marketing and PR campaign. Don’t be shy about asking how they communicate and then jumping on their wagon!
Get more tips for your insurance agency's marketing plan including identifying plans and objectives, designing customer loyalty strategies, creating a PR calendar and tracking campaign results.
Talk back with a writer: Tell Lisa Nichols your favorite tips from your insurance agency's marketing plan.
