American Modern Goes Green

Learn more about American Modern Insurance Group and their efforts to go green. The company is replanting trees lost to storms with a little help from policyholders.

In a smart marketing move, American Modern Insurance Group has combined a company-wide effort to move policyholders to EFT and paperless billing with, what else, a green initiative. According to a press release, TREE2, American Modern’s tree conservation and restoration program, will plant thousands of longleaf pine trees destroyed by Hurricanes Katrina and Rita.

For every American Modern customer that signs up for EFT, the insurance company will plant a tree along the storm-ravaged Gulf Coast. Customers already on EFT will automatically get a tree planted in their honor as part of the TREE2 project. Many companies have partnered with eco-friendly initiatives in their effort to get customers and employees to go green, but American Modern stands out as the one insurance carrier that’s focusing on areas torn apart by storms.

A quick call to the insurance company netted this information:

“We're in the business of helping people put their lives back together after disaster strikes," said Joe David, vice president of marketing at American Modern. ”The TREE2 project seemed like a natural extension of our mission by helping storm-ravaged communities give Mother Nature a hand in restoring the many trees that a major storm destroys. Also, as part of the Munich Re Group, we are fully committed to actions that help minimize the impact of carbon emissions on our environment. Replacing lost trees is one great way to achieve that goal."

The program will benefit parks, public properties and schools. Learn more about American Modern Insurance Group’s TREE2 program online.

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