Compare Insurance Rates at Stores

Learn more about comparing insurance rates at grocery stores on the insurance blog. Find out how strategic alliances give customers access to low cost insurance online.

Kroger is one of the newest grocery store chains to allow customers to compare insurance rates with information provided at the check-out stand. The nation’s largest chain of traditional supermarkets started offering low cost insurance quotes and personal financial products in the last quarter of 2007. Comparing insurance rates at the grocery store has been picked up by a number of retailers, including Wal-Mart.

Strategic Partnerships Put Low Cost Insurance Quotes in Front of Customers

Strategic partnerships have been at the crux of insurance companies’ efforts to remain profitable in recent years. With incredible amounts of competition in the form of websites that let customers compare insurance rates, insurance companies had to look for other avenues to get in front of customers. Partnering with well-known, trusted entities like supermarkets has become the savior of insurance companies. The companies need to make sure that they’re still seen as a viable way for customers to get low cost insurance quotes.

Compare Insurance Rates from Trusted Companies

Customers want to compare insurance rates from companies they trust before they buy. When an insurance company looks to broker a strategic alliance, they look for partnerships that will benefit them by association. Big-name insurance providers like Amica look for specialty insurance providers that will give them the expertise for specialty claims that they don’t have. Smaller, less well-known insurance companies benefit from an association with a national supermarket chain by association. It’s a brand that rubs off on another brand, and it’s at the heart of the strategic alliance partnership.

Learn more about getting low cost insurance quotes on auto insurance, homeowners insurance and health insurance.