SEO Reputation Management Ideas

Get helpful tips for SEO reputation management for your insurance agency or company today. Fight bad publicity with reputation management tips from the insurance blog.

I’ve written a number of articles recently on marketing your insurance agency- marketing campaign tips, insurance agency PR ideas and developing your agency’s marketing plan. This week, we’re looking at SEO (search engine optimization) reputation management tools for your insurance agency or company. If you- or your company- is getting blasted in online forums and consumer-oriented websites, you need to start doing damage control immediately.

I often work with clients to improve and protect their online reputation with reputation management ideas. I’ve learned a lot over the last couple of years about what really works- and what doesn’t work at all.

Tips to Keep in Mind When You Address Online Reputation Management Issues

1. A lot of the reputation management projects I’ve worked on have clearly started with a disgruntled employee. So take a close look at your staff before you begin any kind of reputation management program.
2. Blogging is a great reputation management tool. But before you start a blog, make sure that you can commit the time to create regular posts. I do a lot of blogging for clients and I can tell you, the effort never ends. Content is king, and it’s also the key to successful SEO blogging efforts.
3. The principles of reputation management, moving negative search engine results to later pages in Google, really work. Think about your own internet search activities. How often do you go beyond first page results in your searches? How often do you go beyond page two? Am I right?

Get helpful SEO reputation management ideas for your insurance company or insurance agency and start fighting negative publicity today.

Talk back with a writer- tell Lisa Nichols about your experiences using online reputation management tools and submit your tips, news and story ideas to the insurance blog.