Starting a Business Blog

Improve your insurance company's search engine results with a business blog. Learn about business blog basics, content strategy and getting started on the insurance blog.

Insurance company websites can improve search engine results when they start a business blog. I was recently telling a friend about some new gigs I have ghostwriting business blogs and he told me that he could see why so many companies are using blogs- they’re great PR. They are great PR, I told him. And they’re also a powerful way to improve an insurance company’s search engine results.

Use a Business Blog Wisely

Create a business blog to talk about your company. Ideally, you want to make it engaging, interesting and it should contain information that your site visitors didn’t have before they visited the blog. Good writing won’t hurt your business blog. And content that’s been optimized to improve search engine results will greatly improve search engine rankings and site visitor numbers.

Building a Blog Business Plan that Focuses on Content Strategy

If I wanted to start a business blog for my insurance company, I’d talk to the marketing and PR team to find out what products and services they’ve been showcasing in marketing materials. Product, Underwriting, Customer Service and Sales- all areas of the company, really- will also be able to provide input into the content strategy and blog business plan. Whatever you decide, make sure that you keep your business blog timely and updated. You’ll need a dedicated content strategy in order for search engines to take notice, at least for a while.

And as I mention in the Starting a Business Blog article, sometimes, it’s just easier and more cost-effective to outsource your blog content to an experienced SEO writer. That way, you can jumpstart your business blog right away, rather than spending costly time training your (already overworked) copywriters to write optimized content.

Submit news, tips and story ideas to the insurance blog.