Over the years, I hosted a number of visiting student interns at the insurance company where I worked, and spoke to groups of kids through Junior Achievement and Insuring the Children about possible career paths in insurance. The kids were always surprised to learn (and I was delighted to tell them) that there are a number of creative career paths in the insurance industry.
I was the Marketing Communications & Public Relations Manager for a billion dollar Property & Casualty insurance company for several years. My workday consisted of everything from writing articles and columns for the company newsletter to writing copy for advertisements and brochures. The Marcom department included graphic designers, copywriters, Web designers and branding personnel too.
You might think that jobs in insurance are limited to insurance agents, underwriters, customer service and insurance claims jobs.That’s just not true- insurance companies need graphic artists and copywriters to get their messages out to their employees, clients and customers just like everyone else.
A lot of insurance companies are still evolving and moving to an in-house staff of copywriters and graphic designers. I was lucky enough to get in on the ground floor, lo those many years ago, when I started my job with the all-new Marketing Communications department. The daily bonus of working in my job was the many changes, including focusing on internal communications, external communications, customer retention and public relations, to name just a few of my job responsibilities.
If you’re new to a creative career, or a copywriter or graphic artist looking for a career change, consider working for an insurance company. It’s a rewarding and fulfilling job that’s always changing and offers many new challenges and responsibilities, if you’re ready to work hard.
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